Taco Bell's newest drive-thru concept, coined Taco Bell Defy, opened its four-lane drive-thru in Brooklyn Park, Minnesota, on June 7.
Taco Bell and franchisee Border Foods teamed up to reimagine the drive-thru and broke ground on the four-lane outpost last summer.
Two Minutes or Less
The first of its kind two-story model delivers innovative technology and design, including a proprietary vertical lift to transport food orders items straight from the kitchen to guests. The goal: to deliver orders to hungry guests in two minutes or less.
"Taco Bell Defy is an incredible innovation for our brand, and one that's meeting our consumer in a really unique way. For decades we've been committed to providing a fast, safe and friendly drive-thru experience; now with our bold goal of creating a two-minute or less drive-thru experience for customers of this concept, Taco Bell Defy is the future," said Mike Grams, Taco Bell President and Global COO. "We're thankful for our incredible 36-year partnership with Border Foods and feel like Taco Bell Defy is a culmination of years of success between our teams, along with the expertise of local partners like Vertical Works who helped make this possible."