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Strategic Hotels to Launch Tablet Specific Websites

Strategic Hotels & Resorts has retained MICROS eCommerce to develop and launch a series of tablet specific websites later this summer. The first will be the Westin St. Francis, followed by The Intercontinental Chicago, Intercontinental Miami, Fairmont Chicago, Fairmont Scottsdale Princess and Loews Santa Monica hotels.
The new websites will feature a dynamic visual format, intuitive layout and focus on hotel and area amenities, such as the luxurious rooms, spas, restaurants, bars, banquet/meeting facilities and other features found at Strategic Hotels & Resorts’ high-end hotels. Data shows that users are much more likely to check rates on a tablet with a website that is meant to be touched, swiped, and engaged with than they are on sites that are made for a mouse to navigate. Creating a tablet specific website will allow guests to spend more time with interactive areas of the websites that will have features that slide and move.

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