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Steak n Shake CMO to Deliver Keynote at Point of Service Summit

Steven Schiller, chief marketing officer for The Steak n Shake Company and interview subject in this month's cover story, will present the opening keynote address, "Creating the Ultimate Guest Experience," to attendees at the Point of Service Summit on June 13 in New York City.

The event, now in its second year, will bring together more than 50 high-level, hard-to-reach service-oriented restaurant executives in sales, marketing and operations who are charged with differentiating the guest experience. For three days (June 13-15), the executives will network and attend educational sessions that dive into several core areas: payment, service, loyalty, speed of service, guest satisfaction and more.

"For me, in a service oriented business, there's nothing more important than defining the ultimate guest experience," says Schiller. "Everything starts and finishes with a delighted loyal guest, and from a personal standpoint, as officer of a company and the chief marketing officer, a direct connection to and understanding of the guest is what it's all about."

Schiller will address how businesses can create a guest connection that is based on a lasting, emotional bond, and the role that IT systems play in facilitating that bond.

The Point of Service Summit is held at the Roosevelt Hotel in New York City. For more information, including a complete roster of speakers and sponsors or to register, visit

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