Talk about the best of both worlds. The new Starbucks Pickup with Amazon Go, in New York City opened today. The store is a combination of a Starbucks Pickup and Amazon Go, utilizing the order-ahead feature in the Starbucks app and Amazon Go’s Just Walk Out technology to create an easy checkout experience.
For guests looking to chill out and work, the location features individual workspaces and expanded tables with power outlets and USB ports. Located at at 59th Street between Park & Lexington Avenues, the new store offers the full Starbucks menu and a curated assortment of food and beverages in the Amazon Go market, including fresh-prepared salads, sandwiches, bakery items, and snack options. It's the first of three locations planned. Two additional stores will open in 2022, with the second location planned for The New York Times Building located at 40th Street & 8th Avenue in NYC. The third location has not been disclosed.
Convenience and Connection
“The new Starbucks Pickup with Amazon Go is designed to provide our customers with an experience that delivers convenience and connection in an effortless way,” said Katie Young, senior vice president of global growth and development at Starbucks. “Our goal with this new store concept is to give our customers the ability to choose which experience is right for them as they go through their day, whether it is utilizing the Starbucks and Amazon apps to purchase food and beverages on the go, or deciding to stay in the lounge for the traditional third place experience Starbucks is known for.”
Starbucks' new hybrid concept comes as guests are more and more in charge of their own experience.
Michael Jaszczyk, CEO, GK America, shares his insights on what this move means for other retailers and restaurants.
"Starbucks is the latest business utilizing cashierless technology to attract consumers who want to get in and out of the store as quickly as possible. The new store concept, in partnership with Amazon, showcases how those in the hospitality space can cater their offerings towards what consumers really want — a fast and frictionless experience.
"In response to this partnership, other retailers and restaurants will be encouraged to experiment with new tech that will solve today’s payment challenges. Consumers want to be able to order ahead, check in, grab their order and just walk out or pay on their phone. Scan-less checkout provides a great experience with fewer customer tasks, all while offering flexibility in how they pay. The technology should also remove any friction and still allow businesses to interact with consumers, whether by sending real-time relevant offers or rewarding loyal customers in the mobile app.
"All in all, it’s important that retailers and restaurants evaluate which payment technology fits within their retail format and unique shoppers’ needs. Whether it’s mobile scanning, camera sensors or palm scanning, digital options are here to stay and businesses must continue to reimagine the way consumers order and pay.”
This story has been corrected. Two locations will open in 2022; one will be in NYC and the additional location has not yet been disclosed.
All photos are courtesy of Starbucks.