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SpringHill Suites Engages Guests with 3D Website

PhotoWeb the hotel photography, video production and syndication company has developed a 2D and 3D Rendering Design solution that has helped B. F. Saul Company go beyond selling rooms, to selling a proposition; increasing brand loyalty and improving the appearance and usability of its hotels.
The SpringHill Suites by Marriott Boca Raton hotel, owned by B. F. Saul Company Hospitality Group, is one of the first hotels to begin using 2D and 3D dimensional designs on their website. Normally associated to architectural projects, 2D and 3D Rendering Designs are also effective online marketing tools, helping hotels to illustrate the layout and size of bedrooms, conference rooms as well as showcase an entire hotel/resort from a bird’s eye view.
Visualizing the entirety of a hotel was particularly important to SpringHill Suites, as its close proximity to its sister hotel TownePlace Suites by Marriott and its combined offering, had been a difficult proposition to convey online - customers had the choice of 4 or 5 different room options across both properties, which occasionally caused confusion.
SpringHill Suites has taken Rendering Designs to an even greater level, using the 3D designs to visually demonstrate what the hotel will look like after its $1 million plus renovation project to its public spaces. It is displaying the designs on its SpringHill Suites website and physically in its front lobby to provide complete transparency to its valued customers. Further still, the 3D Rendering Designs have helped the management team at SpringHill Suites identify opportunities to improve the physical layout of the hotel, as the designs showed them where existing walls and corridors were not adding value and hindering some of the public spaces.
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