Consumer expectations and demands drive the need for mobile options to go beyond payment alone. As operators seek to find ways to maximize the potential of payment platforms, they look to integrate other features with the payment component such as loyalty and order-ahead capabilities.
Networked devices and a bevy of data will reshape the next-generation kitchen. HT takes a look at three key areas, including IoT, analytics and real-time ordering, that are ripe for adoption in the kitchen.
Using beacons and geo-fences, hospitality operators gain greater access to customers, increasing business and loyalty. The latest in location-based tech also allows operators to capture information about a customer to offer more personalized service.
The growth of online ordering in the restaurant industry has been explosive as more and more operators are offering the option in order to remain competitive and meet the needs of today's tech savvy customers. Now online ordering is going mobile and growing at an even faster rate.
As more restaurants and hotels offer catering services, technology plays an integral role in maintaining top-notch service while increasing revenue. It is essential for operators to evaluate the catering process and determine where and what technology can be used to increase value to customers.
Customers' social habits are changing so rapidly, operators need tech tools to help manage online reputations. Having a cogent and cohesive customer relations management strategy is vital to success. Here operators offer a few of their best practices for social CRM.
Study confirms consumers still care about value, including low prices. But restaurants can highlight their attributes — from food quality, to family recipes, to nutrition, to speed — to heighten the perception of good value.