Social Networking

The convergence of social networking initiatives and loyalty programs at the point of sale can both generate sales and reinforce brand allegiance. Tasi D-Lite's director of information and social technologies weighs in on its value.

Genares Worldwide Reservations Services now offers its clients one-click booking functionality through Facebook.

For independent hotels and resorts, the era of social media, Internet marketing, and fully-integrated direct website online booking software are providing new revenue generating strategies.

Spreading the word about restaurant promotions and events that both reach the right market and are successful can be a big challenge for operators. Learn how a point of sale-integrated loyalty program and some social networking savvy can help.

Twitter is taking hospitality e-marketing by storm, yet this social tool is not without its challenges. Get educated on a host of specialized Twitter tools and applications that are designed to help operators to better manage and analyze their social networking efforts.

Hot information technology topics may ebb and flow depending upon what's happening in the world of hospitality technology and customer service. But there's always one area that, no matter what, ranks at the top of the list: point of sale.

In addition to core Facebook and Twitter management, Genares also offers a host of a la carte services, including writing and managing blogs, creating video channels, and more.

With Link2Brand.com hotels can create exclusive Facebook and Twitter booking links that automatically pass through booking engine SRP codes and promotional codes into their online booking engines.