\r\n ","body":"Text messaging can be an effective platform for hotels to increase guest satisfaction and collect valuable data. Despite the simplicity of SMS technology, deploying a text engagement solution requires a robust and feature-rich platform that is purpose-built to drive sustainable operational improvements. In this Executive Insight Q&A, the CEO of Benbria Corporation, Andrea Baptiste, provides best practices for text and mobile engagement success. Sponsored","alternateLabel":null,"teaserImage":{"id":2087,"url":"https://assets1.hospitalitytech.com/styles/secondary_articles_short/s3/ExeQaBenBriaht1015.jpg?itok=G2joDdZN","width":196,"alt":null,"height":216},"sponsored":false,"businessTopic":[],"company":[],"contentType":[]},{"title":"Maestro PMS Launches Text Messaging Integration for Instant Guest Communication","id":1877,"bundle":"article","summary":"Fully integrated SMS text message module gives guests room availability, group member alerts, property promotions and events to personalize service.","showSummary":null,"url":"/maestro-pms-launches-text-messaging-integration-instant-guest-communication","date":"2015-03-12T00:00:00","author":{"email":"devteam@ashday.com","uname":"ht_root","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":null},"digitalEdition":null,"sponsored":false,"taggedPro":null,"teaserImage":null,"topics":[{"name":"Customer Relationship Management (CRM)","url":"/customer-relationship-management-crm"},{"name":"Customer Experience/Service","url":"/customer-experience-service"},{"name":"Property Management Systems","url":"/property-management-systems"},{"name":"SMS (Short Message Service)","url":"/sms-short-message-service"},{"name":"Lodging","url":"/lodging"},{"name":"Hotels","url":"/hotels"}],"attachedFiles":[]},{"title":"OMG: Hospitality is \"I-L\" (In Love) With Mobile Messaging","id":1984,"bundle":"article","summary":"SMS open rates of up to 90 percent offer a clear and direct channel for customer and employee engagement and communication.","showSummary":null,"url":"/omg-hospitality-i-l-love-mobile-messaging","date":"2015-01-22T00:00:00","author":{"email":"devteam@ashday.com","uname":"ht_root","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":null},"digitalEdition":null,"sponsored":false,"taggedPro":null,"teaserImage":{"id":22766,"url":"https://assets1.hospitalitytech.com/styles/secondary_articles_short/s3/smshotels.jpg?itok=QTnohwgU","width":190,"height":210,"alt":null},"topics":[{"name":"Customer Relationship Management (CRM)","url":"/customer-relationship-management-crm"},{"name":"Customer Experience/Service","url":"/customer-experience-service"},{"name":"Mobile Devices & Apps","url":"/mobile-devices-apps"},{"name":"SMS (Short Message Service)","url":"/sms-short-message-service"},{"name":"Lodging","url":"/lodging"},{"name":"Hotels","url":"/hotels"}],"attachedFiles":[]}]},"title":"SMS (Short Message Service)","contentParagraphs":null,"sections":null}; const country = "US"; const language = null; const SITE_LANGUAGE = "en"; const siteName = "Hospitality Technology"; const userRoles = ["anonymous"]; const userUid = 0; const indexName = "HT"; const title = "SMS (Short Message Service) | Hospitality Technology"; window.dataLayer = window.dataLayer || []; const data = {}; data.entityTaxonomy = {}; const contentTypes = [ "article", "blog", "bulletin", "embed_page", "landing_page", "event", "image", "page", "product", "whitepaper", "video", "tags", "author_profile", "buyers_guide_listing" ]; if ( routeInfo && "bundle" in routeInfo && contentTypes.includes(routeInfo["bundle"]) ) { data.entityBundle = routeInfo.bundle; data.entityTitle = title || `${routeInfo.title} | ${siteName}`; data.entityId = routeInfo.id; data.entityName = routeInfo.author?.uname; data.entityCreated = routeInfo.created; data.sponsored = routeInfo.sponsored; data.sponsor = routeInfo.sponsoringCompany; data.entityType = "node"; data.entityLangcode = SITE_LANGUAGE; data.siteName = siteName; data.drupalLanguage = language; data.drupalCountry = country; data.userRoles = userRoles; data.userUid = userUid; data.entityTaxonomyKeys = {}; data.entityTaxonomyHierarchies = {}; data.parentNaicsCode = {}; data.isPro = false; data.algoliaIndexName = indexName; // Add taxonomy data const taxonomies = { businessTopic: "business_topic", contentType: "content_type", company: "company", marketSegment: "market_segment", }; const getHierarchy = (term, terms = []) => { terms.push({ id: term.id, name: term.name }); if (term.parentTerm != null) { getHierarchy(term.parentTerm, terms); } return terms; }; const getTerms = (term, useApiId = false) => { return { id: useApiId ? term.apiId : term.id, name: term.name }; }; const getKeys = (term) => { return { id: term.id, name: term.apiId }; }; Object.entries(taxonomies).forEach(([key, item]) => { terms = routeInfo[key]; if (terms && terms.length > 0) { data["entityTaxonomy"][item] = terms.map((term) => getTerms(term, key === "company") ); if (key !== "company") { data["entityTaxonomyKeys"][item] = terms.map(getKeys); termGroups = []; terms.forEach((term, termInd) => { termGroups[termInd] = getHierarchy(term); }); data["entityTaxonomyHierarchies"][item] = termGroups; } } }); data["entityTaxonomy"]["tags"] = routeInfo["topics"] || []; // Primary Topic is either the business topic or the top tag. if (routeInfo["businessTopic"]?.length > 0) { data["entityPrimaryTopic"] = routeInfo["businessTopic"][0]["name"]; } else { if (routeInfo["topics"]?.length > 0) { data["entityPrimaryTopic"] = routeInfo["topics"][0]["name"]; } } // Primary and secondary entityNaicsCodes come from the MarketSegment if (routeInfo.marketSegment?.length > 0) { data.entityNaicsCode = {}; data["entityNaicsCode"]["id"] = routeInfo["marketSegment"][0]["id"]; data["entityNaicsCode"]["name"] = routeInfo["marketSegment"][0]["naicsCode"]; if (routeInfo["marketSegment"][0]["parentTerm"] != null) { data["parentNaicsCode"]["id"] = routeInfo["marketSegment"][0]["parentTerm"]["id"]; data["parentNaicsCode"]["name"] = routeInfo["marketSegment"][0]["parentTerm"]["naicsCode"]; } } else { data.entityNaicsCode = []; } if (routeInfo.taggedPro) { data.isPro = routeInfo.taggedPro; } window.dataLayer.push(data); } else if (routeInfo && "vid" in routeInfo) { data.entityBundle = "tags"; data.entityTitle = routeInfo.name; data.entityId = routeInfo.id; data.entityName = routeInfo.author?.uname; data.entityCreated = routeInfo.created; data.entityType = "taxonomy_term"; data.entityLangcode = SITE_LANGUAGE; data.siteName = siteName; data.sponsored = routeInfo.sponsored; data.sponsor = routeInfo.sponsoringCompany; data.drupalLanguage = language; data.drupalCountry = country; data.userRoles = userRoles; data.userUid = userUid; data.algoliaIndexName = indexName; data["entityTaxonomy"]["tags"] = { id: routeInfo["id"], name: routeInfo["name"], }; window.dataLayer.push(data); } })();