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Sheraton Society Hill Reduces Liquor Costs at the POS

Like any operator in these highly competitive times, the Sheraton Society Hill Hotel in historic Philadelphia, faces the challenge of finding new ways to cut costs and efficiently manage revenues. That's when management invited Capton to show them how its beverage tracker solution could reduce liquor costs, boost revenue and maintain a sustainable ROI.

The Capton solution was implemented in one of the Sheraton Society Hill's popular, sports-themed bar and restaurant concepts. Sheraton management was razor focused on utilizing the Capton system to its fullest potential, and were rewarded accordingly with an impressive percentage point liquor cost drop after six months.

"The ROI is clearly there. This is a system that will definitely pay for itself. I think it is fantastic. I've been in food and beverage for a long time and I have never seen anything like this without it being hidden. I believe that the solution would also benefit our banquets business because the bartenders would know we are watching," says Larry Mullan, director of food and beverage for the Sheraton Society Hill.

The beverage tracker system utilizes RFID-enabled liquor pour spouts to provide a better-than-secret-shopper picture of exactly how each drink is prepared, how the guest is served and how the transaction is handled in the point-of-sale (POS) system. Anytime there is a variance from what is expected, the system highlights the event for management follow up action. Before a system goes live, Capton provides an instructional program for managers and bartenders to understand how the system works, and to test their own skills. Then for the first few months following installation, Capton continues to work with bar managers remotely, examining the results of selected sales and pours, hunting for inaccurate pours, and maintaining scorecards for each bartender.
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