Sales & Marketing

TravelCLICK launches a new personalized program designed to harness the viral power of social networks, such as Facebook, Bebo, and StudiVZ, to connect hotels with new target audiences worldwide.

RateTiger announces the launch of RTStrategy, a revenue management tool that assists hoteliers with optimal rates for distribution channels.

The emergence of Web 2.0 is transferring brand buzz power into the hands of customers through new marketing strategies and applications such as social networking, cell phones and more. Hospitality Technology sits down with Don Zimmerman, CIO of the newly formed Wendy's/Arby's Group, to discuss which technology trends hold the biggest potential for driving customer loyalty in the emerging marketing landscape, and why. 

All 50 hotels in the Day's Inn Business Alliance Group are using Ping Mobile's mobile marketing strategy to deliver daily promotions to its guests via SMS text messaging. Management for the Boston location describes how the system is paying off for them.

The MileStone Internet Marketing company predicts that 2009 will bring many challenges and opportunities for hotels. From blogs to video, the company outlines its online marketing predictions and recommendations.

TravelCLICK announces a strategic partnership with Google's AdWords online advertising program in an effort to help hotels drive website bookings.

The Days Inn in Boston is utilizing Ping Mobile's Wizard Web Portal to send customized text messages to specific guests offering daily specials.

POS-integrated online ordering solutions deliver greater functionality to restaurant operations than ever before. HT asks three operators which solutions work best for their restaurant concepts, and why.