Sales & Marketing

As the second phase of a global green initiative, the wholesale travel brokerage company, Tourico Holidays, creates multi-language web contracts for hoteliers worldwide.

One of the toughest challenges that independent hotels face is brand distribution. Although independent hotels lack many of the resources of the larger brands, there is one outlet that managers can turn to: the Internet. Rodrigo Machaz, general manager of the Memmo Baleeira Hotel, shares some tips and strategies that will increase guest visits through Web direct channels.

SynXis, the Sabre Holdings business that provides complete hotel distribution, Internet marketing and channel management solutions worldwide, successfully converts their RedX platform to an Oracle database management system. Key customer benefits include the ability to support growth in all channels and continued PCI compliance.

Online games and banner ads are among the components that make up Arby's test of an in-store and online campaign in the Savannah and Montgomery market. Arby's plans to extend the campaign to include more local market initiatives online.

Newmarket International, Inc., a sales and catering software solutions for the hospitality industry, signs a new partnership with The Knot Inc, an international wedding planning resource to connects meeting planners and consumers with hotels and other event venues.

Ypartnership and Acuity Mobile announce that they will partner to develop mobile marketing programs for clients in the travel, leisure and entertainment industries. Clients will be able to create targeted mobile marketing campaigns to leverage customer relationships, preferences and demographic data.

Services include an integrated blend of permission email, mobile text messaging and web landing pages designed to maximize restaurant patron ROI. Emails sent to a patron's PC or a Text message sent to their mobile phone, contains a redemable coupon that is tracked at the point-of-sale.

The release of TravelCLICK's, Travel 2.0 online tools deliver new booking, social networking, and guest feedback features.