Sales & Marketing

Despite the arrival of Hurricane Ike, Chick-fil-A Houston announces that its mobile text messaging campaign did not deter thousands from opting in to win chicken for a year.

In part one of this three part series, Deloitte examined the outlook for the US consumer of hospitality services and offered the first of four marketing and sales functions that will mitigate financial burdens during this downturned economy. In part two, learn how to achieve financial success by improving spending across sales and marketing channels and by re-evaluating customer segments and touch-points.

As the end of a tumultuous 2008 draws near, the majority of hospitality operators are looking for ways to cut costs, curb waste, and coax consumers into their doors. What many may not have considered is that one of their heaviest pieces of artillery in the battle against a downturned economy is their point of sale systems. Hospitality Technology puts a focus on POS trends, functions and releases to find out what exactly this system can do to help restaurants sell more and spend less in 2009.

As the hospitality industry begins to feel the full weight of a downturned U.S. economy, many operators are left asking what strategies will help reduce financial burdens and lead to stronger long-term customer relationships. In the first of a three part series, Deloitte examines the outlook for the U.S. consumer of hospitality services and offers suggestions that operators should consider implementing in order to prosper during troubling times.

Marriott selects Epsilon to launch its comprehensive permission-based email marketing solution geared toward increasing customer engagement, loyalty and revenue.

ReservHOTEL will use Rate Tiger's RTConnect product, an XML based system that acts as an interface between multiple reservation systems and over 300 IDS channels worldwide.

The new bed and breakfast and country inn guide from American Historic Inns and iLoveInns.com allows travelers to access listings for more than 3,500 inns and small hotels.

The recent agreement between ICE Portal and InnPoints Worldwide will allow joint customers the ability to distribute media rich content to over 30,000 online travel websites.