Sales & Marketing

Over the last decade, the movement towards ecologically sound tourism has swept across the globe with implementation practices that are as diverse as the different geographies that embrace them. In the final part of its four part global Ernst & Young study, researchers explore green practices across Oceania and Latin America.

Utell Hotels & Resorts and Milestone announce the formation of a five-year agreement forged to relieve the burden on hotels to achieve visibility in a crowded online marketplace.

Designed exclusively for the hospitality industry, Brand MonitorSM limits or eliminates third-party interlopers utilizing a hotel's brand name, without consent or authorization, in Internet Pay-Per-Click advertising.

Following its success in generating online business via the Web, the Strathcona Hotel is named the 2008 eMarketer of the Year at the 2008 HSMAI Adrian Awards Gala in New York.

Lodging Interactive's roll out of link2brand.com allows branded hotels to convert long booking links into easy to remember links which can be printed on invitations or emailed.

In an effort to connect with a cross section of urban young adults, Church's Chicken will deploy a new advertising campaign for 2009 which draws upon video game and text messaging promotions.

Cvent's Professional Services Group is a turnkey consultation program that provides operators with hands-on assistance and strategic consultation services for surveys and data analysis.

Open Hospitality is now offering clients tailored Search Engine Marketing programs that will allow hotels to sustain a robust Internet presence with potential and prior guests.