Rising Star Helps Restaurants Unlock the Power of Personalization
Jessica Valenzuela, CEO and Co-Founder, GoGoGuest, was presented with the Rising Star award at MURTEC.
Valenzuela’s love of food led her down a winding path to create a technology solution. She worked in the front of house of a restaurant during college and that piqued her interest in using technology. After a year of traveling and years of digital and technology experience, Valenzuela had an epiphany for her next venture: to help coffee shops create more value from their storefronts. “As we explored different edge cases from the angles of the guest experience, marketing and operations, we discovered a common issue - the restaurant industry suffers from disjointed data and a lack of focus,” Valenzuela recalls. “The result is a failure to leverage the right data to understand their marketable audience and align their product mixes with what people are buying.”
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To solve these challenges, GoGoGuest was created as an intuitive guest relationship platform that empowers restaurants of any size to incentivize and strengthen connections with customers across all sales channels.
“I love being at the intersection where cloud technology, design and data meet. I'm passionate about creating and growing frictionless solutions for restaurants and their guests,” she says.
Valenzuela was nominated by several of her restaurant clients, including Mark Harvey from Edley’s Restaurant Group, who has been a client since 2019.
“The GoGoGuest platform has also helped us maintain a high level of engagement (more than 80%) with our local customers while expanding our active email list to more than 35,000 contacts,” Harvey stated.
Furthermore, “she embodies what the hospitality and restaurant industries are about. She’s all about doing what’s right for restaurants. When we needed her help, Jessica rolled up her sleeves and dove in,” Harvey wrote in his nomination.