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05/16/2022

GoGoGuest's Integration with Emma Brings Real-Time Email Personalization to Restaurants

Partnership gives restaurants the tools to deliver real-time tailored messages to each and every guest.
Anna Wolfe
Senior Editor - Restaurants
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GoGoGuest, a data, analytics and AI guest personalization subscription platform, has partnered with Emma, a provider of email marketing software and services, to help tech-forward restaurants delight guests with curated email experiences.

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GoGoGuest Emma

Restaurant email marketers require a strategic approach to make their campaigns a success: beautiful emails with eye-catching and user-friendly content, along with the right data that allows them to create personalized interactions with individuals based on what they buy, and that also helps to engage new email subscribers. An email marketing platform that makes it easy for teams of all sizes to create and collaborate on campaigns, when integrated with a powerful data platform that’s made for the restaurant industry.

86% of restaurants surveyed say they’re leveraging POS data for loyalty programs and for upselling/special offers in 2022, according to HT's 2022 POS Software Trends report

GoGoGuest helps restaurants gather, understand and use their data with the power of AI to seamlessly craft marketing strategies that match individual guests’ needs. When paired with Emma, marketers can create campaigns that go beyond the norm with personalized marketing, app syncing, list building and more. 

Emma elevates the guest experience with GoGoGuest

Single Source of Truth

GoGoGuest joins all restaurant data into a single platform that informs marketing decisions to empower businesses to succeed by delighting guests. The platform helps with list acquisition and growth from guest Wi-Fi, POS, reservations systems, digital assets and eCommerce to craft unique loyalty programs for brands. The customer data platform also gives closed-loop reporting and insights so brands have a full-picture view of their revenue and where they can scale.

The Emma and GoGoGuest partnership will allow brands to track and measure the actual performance and revenue of each email campaign through conversions, as well as enable restaurants to design curated and hyper-personalized email experiences that enhance guest delight and are aligned with dining experiences in both fast-casual and full-service concepts.

To find out more about GoGoGuest offers one-click integrations to gather data from restaurant systems already in use  visit gogoguest.com.