Punchh Enhances Loyalty, Offers and Customer Engagement Platform

Anna Wolfe
Senior Editor, Restaurants

Punchh announced its Spring 2021 product and innovation release that focuses on extended analytics and reporting capabilities for Punchh clients.

For its efforts to support restaurants during 2020, Punchh received Hospitality Technology's Industry Hero Award at MURTEC.

Frictionless Digital Experiences

Consumers continue to rely on and expect new technologies to deliver a fast and frictionless digital experience. This is only made possible as brands can better collect and act on data quickly, to make agile adjustments to the customer experience in real-time.

The Spring 2021 Release includes a fully redesigned view of campaign performance, available in a single panel that offers expanded visual insights, a synchronized view of metrics across campaigns, a modernized user experience, and flexible components for increased extensibility over time as new campaigns are added and deployed. In addition, the redesign includes visibility into pre & post-campaign trend lines and expanded email engagement metrics, also delivered as part of the Spring Release.

Enhancements to Journeys, Punchh’s intuitive, multi-step marketing campaign building tool, include a comprehensive diagnostics log to track and analyze campaign events, along with expanded coupon functionality that allows restaurant marketers to target guests outside of their loyalty program with journey-based email marketing.

In a continued commitment to help Punchh clients protect the financial health and future success of their loyalty programs, the Spring 2021 Release features new, out-of-the-box Liability and Activity Reporting functionality that allows corporate marketers and finance teams to better estimate and track loyalty redemptions over time, offering a clear picture of their outstanding program liability. In doing so, they can more easily protect against fraud while making agile adjustments that balance cost without compromising the customer loyalty experience.

Lastly, to assist brands in building an increasingly detailed customer database, Punchh introduced an outbound data adaptor between the Punchh platform and the client’s CDP. This integration allows virtually any Punchh user data field to be exported to the customer data platform in real-time. User data can then be segmented to create highly targeted and personalized marketing campaigns.

Punchh’s AI-driven loyalty and offers solutions enable restaurants to optimize 1:1, omnichannel customer engagements and ultimately drive customer lifetime value and sales system-wide.

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