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Punchh Adds Pieology, El Pollo Loco, Smashburger and Veggie Grill to Its Client List

Punchh, a cloud-based technology platform that builds engagement, loyalty and customized experiences in the restaurant industry, announced that it added twelve new restaurant brands in the fourth quarter of 2016. Restaurants include El Pollo Loco, Pieology, Smashburger and Veggie Grill.
Punchh, whose clients include 70 leading enterprise restaurant chains such as TGI International and Quiznos, is the first platform that bridges the gap between restaurants and customers, empowering restaurants to shape personalized offers that attract and engage more meaningfully with loyal customers. Restaurant interactions include loyalty, ordering, payments, offers, feedback, surveys, games, and gift cards.
Punchh modernizes customer engagement programs within weeks, offering the ability to segment customers, predict customer behavior, create and execute targeted campaigns, and track performance in real-time.
“Basic loyalty programs no longer work. Consumers expect tailored experiences that integrate everything including loyalty, ordering, payments, and offers through any channel and from anywhere,” said Brian Loeb, Smashburger. “With Punchh, we will be able our offer a sophisticated, meaningful experience to customers and really know who they are, which will help us distinguish ourselves within a competitive landscape.” 
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