Gamification

The author of Unreasonable Hospitality breaks down Five Guys' unique customer touchpoint - and what other brands should learn from it.

Tropical Smoothie Cafe teams up with Greenlight Financial to teach teens about financial literacy. The brand rewards kids and teens for completing Level Up challenges in the Greenlight app.

Sound familiar: How do you cross-train a 767-strong workforce with projections hitting 1,000 by summer with the brand mission?

The mobile app uses AI and machine learning to personalize the CX.

Fans can score free Bitcoin, Ethereum, Avalanche, Solana, or Dogecoin and use their crypto to buy real food at Chipotle.

Utility NFT Collections of Iconic Vegas Vickie Kicking Cowgirl Neon Sign Offer Real World Perks, including Entry to Circa's Summer Bash, the First Vegas Party Exclusive to NFT Holders.

Panda Express' Good Fortune Arcade lets guests learn more about the origin story and food symbolism of Lunar New Year, while also receiving exclusive online offers at each level of the game.

Jersey Mike's is leveraging its mobile app to offer college football trivia for 49 participating NCAA football teams.