Gamification

Players will grind their way through corporate ranks in "Jack's CEO Minigames" that culminates with the ultimate prize: becoming CEO of Jack in the Box.

Chipotle Mexican Grill is looking to repeat its "highest digital transaction day of all time" by bringing back its Burrito Vault Game.

The self-described "trailblazing leader in technology-driven dining experiences and authentic Japanese cuisine," celebrates its 15th anniversary in the U.S. this month.

Mobivity's Connected Rewards platform enhances offer and reward performance by linking brand promotions to mobile game downloads and gameplay. Checkers sees 35x higher redemption rates and 54% re-engagement of lapsed customers.

Shelly Rupel, CEO and Co-Founder of Devour, receives Top Women in Restaurant Technology – Innovator Award at MURTEC 2024.

The author of Unreasonable Hospitality breaks down Five Guys' unique customer touchpoint - and what other brands should learn from it.

Tropical Smoothie Cafe teams up with Greenlight Financial to teach teens about financial literacy. The brand rewards kids and teens for completing Level Up challenges in the Greenlight app.