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09/09/2021

P.F. Chang's Transcends Language Barriers with QR Codes

Remodeled Honolulu flagship is the first to use QR menus in multiple languages.
Anna Wolfe
Senior Editor - Restaurants
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a store front at day

After a six-month remodel, P.F. Chang’s revealed its updated 10,000-square-foot flagship location in Honolulu earlier this week.

The Royal Hawaiian boasts upgrades to design, décor and CX.

“P.F. Chang’s prides itself in offering an immersive Asian dining experience, and this new flagship location allows us to do so in a distinctly differentiated way,” said Tana Davila, chief marketing officer at P.F. Chang’s and HT’s Top Women in Restaurant Technology – Innovator.   

One of those differences is QR code menus.

During the past 18 months, consumers have come to expect contactless technologies. According to HT’s 2021 Customer Engagement Technology Study, 37% of diners prefer to dine at restaurants that do not have a paper/physical menu.

At the Royal Hawaiian, QR code menus are the primary menus; however, printed one-touch menus are available upon request, P.F. Chang’s tells HT.
 

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Transcending the Language Barrier with QR Codes

The QR code menus are offered in multiple languages, including English, Japanese, Korean, Cantonese, and Mandarin, based on the restaurant’s global clientele. At this time, QR codes are for reading the menu only.

Restaurants have been expanding their outdoor dining options, and this P.F. Chang's is no exception. Guests will enjoy two patios – a casual downstairs patio and a more private, exclusive upstairs patio. Large windows and doors offer an open-air dining experience, weather permitting.

The location offers third-party delivery with dedicated pickup spots for off-premises orders. The menu features P.F. Chang’s most well-known, made-from-scratch dishes and incorporates unique offerings, exclusive to this location, including three new rolls, Hamachi Sashimi and an array of special cocktails.

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Innovation on the Menu

 

Brand Refresh

The new flagship location is part of an exciting brand refresh across the United States. All existing P.F. Chang’s locations are scheduled for updates by the end of 2022, including new music, lighting, décor, uniforms and menu presentation. As HT previously reported,  P.F. Chang’s To Go restaurants will open 50 locations by the end of 2022.

P.F. Chang's Royal Hawaiian marks the brand’s second flagship location, joining the Las