PepsiCo announces a new ghost kitchen capability to help unlock growth opportunities for foodservice partners. The new offering will enable existing and future PepsiCo Foodservice customers to seamlessly enter the ghost kitchen space and leverage PepsiCo's resources and portfolio of brands to optimize off-premise performance.
Under this new umbrella offering, PepsiCo will harness learnings from the success of Pep's Place to introduce additional ghost kitchen menus centered around some of PepsiCo's most beloved brands.
Ghost Kitchens Heat Up
Genghis Grill, Dickey’s Barbecue Pit, HOA Brands, Muscle Maker Grill, Fazoli's, Brinker International, Nathan's Famous, Chuck E. Cheese and Dog Haushave launched virtual brands as demand for off-premises dining soared. At MURTEC '22, Wow Bao, REEF, Kitchen United and Salt Partners shared their secret sauce for success behind their ghost and dark kitchen brands.