Open Hospitality Announces Tailored Website Reports
Open Hospitality, a global provider of online hotel Internet marketing solutions, is tailoring its Search Engine Marketing (SEM) programs for their clients. These programs combine with other Open Hospitality solutions to increase visitor website hits, thus building greater reservation conversion rates.
Open Hospitality provides its clients with detailed reporting that enables them to understand their guest's site visit habits and then monitor reservation conversions. Integrating SEM (Search Engine Marketing) inbound marketing strategies with effective outbound marketing programs rounds out a robust group of e-marketing capabilities offered by the company. Open Hospitality Account Managers help clients create fresh and high impact outbound e-marketing programs that generate consumer interest. Combined, these practices allow hotels to sustain a robust Internet presence with new potential customers and prior guests.
Open Hospitality provides its clients with detailed reporting that enables them to understand their guest's site visit habits and then monitor reservation conversions. Integrating SEM (Search Engine Marketing) inbound marketing strategies with effective outbound marketing programs rounds out a robust group of e-marketing capabilities offered by the company. Open Hospitality Account Managers help clients create fresh and high impact outbound e-marketing programs that generate consumer interest. Combined, these practices allow hotels to sustain a robust Internet presence with new potential customers and prior guests.
"Open Hospitality's SEM leadership makes the complex process of search optimization clear and understandable," says Lucille Yokell, director of sales and marketing at the Wellington Hotel in New York City. "I trust their SEM recommendations to leverage our Internet positioning. Because of Open's unique end-to-end reporting solution, I can see our e-marketing at work in real-time and see lookers convert to bookers."