Omni Hotels Survey Reveals Secret Life of Business Travelers
The younger business traveler was even more focused on finding personal balance. Nearly one third of younger business travelers, ages 25 to 34, were more likely to order perks that make their hotel stay more comfortable; over 40% tweet about their travels and 65% enjoy updating Facebook to let everyone know where they are.
"Omni continues to launch innovative programs that appeal to the younger, affluent business traveler," says Tom Santora, chief marketing officer for Omni Hotels & Resorts. "This group is extremely adept at enjoying their careers while still finding personal time on the road, and it's increasingly important that we address their wants and needs."
One thing was clear -- mobile applications are all about efficiency. Business travelers, who are inclined to order services from a hotel on a mobile device or computer, prefer things which will help travel go more smoothly. When asked which types of services they would order using their mobile device or computer, almost six in 10 business travelers said they would request a car service to the airport, while 48 percent said they would order anything that would allow them to multitask while on a business trip.
Also in 2007, Omni Hotels & Resorts was among the first hotel brands to launch online check-in, which is available on the company's mobile website and mobile applications available through Apple and Blackberry phones.
Complimentary hotel wi-fi
When asked what hotel Wi-Fi is used for at night other than work, 61% of business travelers said they randomly surf the web, while others use the time to catch up with life outside of work. Also in the survey, 49% of business travelers pay bills online and 34% Skype or chat with their family at home.
A sizeable number 40% of business travelers check Facebook or other social networking Web site(s) on hotel Wi-Fi and 34% of travelers say they update their Facebook status to "let everyone know they are a road warrior."
All a Twitter
Just over half - 55% - of the business travelers surveyed said they never tweet while on a business trip, and only 11% said they tweet often. Among those who said they would tweet during a hotel stay, positive experiences, such as free room upgrades (70%) and free Wi-Fi (62%) were more likely to incent a tweet than negative ones. The survey found an overbooked hotel to be the one negative that would likely put guests in a tweeting mood.
Omni Chicago Hotel Offers Guests Instant Access to Hotel Services