Omni Hotels & Resorts to Pilot Group Forecasting and Pricing Product

Omni Hotels & Resorts has agreed to pilot The Rainmaker Group GroupREV group forecasting and pricing software at four of its properties. The four locations, chosen based on their large volume of group business and diverse mix of customer segments, are Fort Worth, Texas; San Diego, California; Washington, DC; and Pittsburgh, Pennsylvania.

 

A standalone solution tailored to meet the needs of both traditional and casino hotels, GroupREV provides a scientific modeling and elasticity-based approach to solving the many longstanding challenges associated with group forecasting and pricing.

 

Although GroupREV will work with any revenue management system, for the Omni Hotels & Resorts implementation, GroupREV will be tied to Rainmaker’s GuestREV revenue management system, which ties in with Omni’s central reservations system. GroupREV will receive nightly extracts from Omni’s sales and catering system, which is also used to manage all of Omni’s group bookings. All of this information is used by GroupREV to determine optimal pricing.

 

The Omni Revenue Management team studied various group pricing tools. Ultimately, the team selected Rainmaker’s GroupREV based on the metrics, methodology and resulting group pricing recommendations as well as the long-term partnership with the company, which enable them to customize the tool with additional metrics useful in establishing rational pricing for their groups.