New RateTiger Applications Automate Hotel Room Distribution and Pricing

eRevMax, an online channel management technology provider, has developed room distribution and pricing automation features into its product lines. With the availability of Allocation Management and AutoRTSE, hoteliers can further automate and optimize revenue strategies.

Separately or combined, both applications allow for fully automated inventory management and rate calculation across over 700 connected websites based on channel performance.

Allocation Management function automates the process of room distribution by adhering to pre-configured rules and threshold values based on confirmed reservations. Available inventory is updated based on confirmed reservations. All reservations captured during this process can be reported to connected property management systems (PMS) to eliminate manual data entry. Drawing rooms from the hotel's Allocation Pool, it automatically redistributes inventory across the chosen channels so hotels can increase revenue from the most effective websites. It splits inventory between various OTAs based on a preset percentage formula decided by the property. It can help to reduce the risk of overbooking and can help to sell last-room availability.

Meanwhile, AutoRTSE provides the ability to automatically calculate rates based on real-time competitor pricing data, hotel occupancy levels and other pre-defined parameters. Once determined, the hotelier has the ability to let the system automatically distribute those rates to configured websites or publish them through the traditional channel manager following a manual review. 
Allocation Management and AutoRTSE are now available within eRevMax's premium products RateTiger RTSuite and RTConnect. The functions are optional components and can be selected independently.

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