To really understand the opportunities that mobile ordering offers operators, it is also necessary to understand the trends in guest demand and how and where mobile solutions have grown and are being employed by both operators and their guests to meet it.
Hilton’s 2023 travel trend report reveals that consumers want engaging, frictionless experiences that are also sustainable. Technology will be required to make all of this happen.
As guests adopt a multichannel approach, hotel brands can align with new demands by creating a cohesive omnichannel experience that ensures customers can seamlessly pick up where they left off.
Guests use the mobile app to unlock rewards. For orders placed at the counter or in the drive-thru, customers will scan their in-app QR code to earn reward points.
Assessing digital readiness before you dive into a project is critical to delivering an experience that resonates with your stakeholders, including staff, customers, funders and others.
