Wendy's announced the launch of Wendy's Rewards loyalty program in Canada, allowing customers the opportunity to earn points and unlock rewards.
Wendy's customers will earn 10 points for every $1 spent on food and drinks.
"Wendy's has the best fans, and we are excited to reward them by bringing the Wendy's loyalty program to Canada," said Liz Geraghty, Chief Marketing Officer, International, The Wendy's Company.
Wendy's continues to make it easy for customers to order freshly prepared, craveable food via its mobile app, with deals and offers at their fingertips. Simply make a purchase at Wendy's to earn points and keep track of them in the Wendy's mobile app. For orders placed at the counter or in the drive-thru, customers will scan their in-app QR code to secure their Rewards points. Points can be redeemed on mobile and in-restaurant orders via the Rewards Store in the Wendy's app.
Wendy's is also continuing to invest in its digital business to provide even more ways to access Wendy's. This growth and innovation are supported by Wendy's continued points of difference: sourcing craveable, high-quality Canadian ingredients; continually investing in menu innovation and quality with Hot & Crispy fries and Canadian greenhouse grown lettuce and tomatoes; improving packaging sustainability; and investing in its delivery and digital business to reach more customers, more often.