On November 14th, Hilton released its 2023 trends report:The 2023 Traveler: Emerging Trends that are Innovating the Travel Experience. According to Hilton’s global survey of 7,000 travelers, an analysis of current travel trends indicates that guests are looking for a balance of technological and human innovations, deeper connections and care, as well as embedded wellness experiences.
While the report highlights four themes for 2023 travel, HT found that technology was an integral part of each and every theme. For example, the brand said that people are looking for deeper, more engaging experiences and connections with destination-focused culinary travel packages expected to be on the rise next year. Additionally, it found that 40% of travelers will be looking for access to unique experiences and activities, such as performances, events, classes and spa treatments.