MGM Grand Boosts Web Traffic with Digital Marketing

MGM Grand Ho Tram Beach selected buuteeq to manage the resort’s digital marketing; buuteeq revealed early data for a prominent new client using the company’s cloud-based Digital Marketing System (DMS), and the results underscore the importance for hotels of any size to establish their online footprint well in advance of opening. In August, buuteeq launched MGM Grand Ho Tram Beach’s website and online presence, and in just four months more than 500,000 visitors viewed the luxury resort’s website, despite still being several months away from opening its doors.

 

The Ho Tram, a luxury beach resort and entertainment destination in Vietnam, is taking advantage of buuteeq’s full Cloud DMS offering, which includes: a content management system for marketing assets; developing and publishing the property’s Web, mobile and social sites; streamlined content publishing to external booking sites; SEO optimization; detailed online marketing analysis reports and more.

 

The Ho Tram signed on for buuteeq’s services in July, and buuteeq launched the hotel’s full online footprint less than one month later. By getting the Ho Tram’s website, social media presence and SEO efforts up so quickly and all in sync, the hotel was able to receive thousands of visitors to the site daily. Within two months, there were more than 5,000 daily unique visitors to the hotel’s online properties, and by November, traffic was consistently hitting 10,000 daily unique visitors and is continuing to climb. This put the Ho Tram well ahead of the awareness curve for its upcoming opening, which in turn helped drive crucial early bookings.