Mammoth Mountain Teams Up with Wonder Technologies to Create, Track and Measure Digital Incentives
Wonder Technologies, a digital gifting and incentives platform company, announced that Mammoth Mountain, a California four-season mountain resort, is using its solution to create, track and measure digital incentives and rewards. By using Wonder, the resort experienced impressive engagement and redemption results, delivered a valuable customer experience and obtained new data and insights about visitors and their spending behaviors -- all without staff training, operational impact or integration at the point of sale (POS).
With around 1.3 million skier visits coming to Mammoth Mountain each year, the resort needed an easy and cost-effective way to incentivize bookings and annual pass purchases while directing visitors to Mammoth-owned properties. In the past, Mammoth spent a significant amount of time and money integrating with multiple POS systems, ordering plastic gift cards, and activating and mailing rewards to customers throughout the country. But Mammoth did not know who actually redeemed a reward or if a customer returned at a later date. Mammoth also wanted a solution that could measure campaign effectiveness on customer engagement and spend across all its properties.
During the summer season, Mammoth used the Wonder platform to influence traffic towards multiple resort-owned restaurants, including 53 Kitchen & Cocktails, Campo and Sushi Rei. The incentives were publicized through an in-resort email. To activate the incentive, customers simply linked the gift to their favorite credit or debit card. To redeem, customers paid as usual with their linked card and received an automatic statement credit the next day. The offer experienced significant results, including:
“Wonder’s unique ability to use digital gifts to offer customers something valuable while providing clear and attributable success metrics was very compelling to us,” said Erik Forsell, chief marketing officer, Mammoth Resorts. “With Wonder, we were able to seamlessly roll out attractive incentives that drove traffic during a traditionally slow time, and garnered data about our visitor’s preferences and their spending habits. We were impressed by the overall traction in such a short period of time, and look forward to leveraging the Wonder platform for new digital incentives and rewards across our family of resorts.
With around 1.3 million skier visits coming to Mammoth Mountain each year, the resort needed an easy and cost-effective way to incentivize bookings and annual pass purchases while directing visitors to Mammoth-owned properties. In the past, Mammoth spent a significant amount of time and money integrating with multiple POS systems, ordering plastic gift cards, and activating and mailing rewards to customers throughout the country. But Mammoth did not know who actually redeemed a reward or if a customer returned at a later date. Mammoth also wanted a solution that could measure campaign effectiveness on customer engagement and spend across all its properties.
During the summer season, Mammoth used the Wonder platform to influence traffic towards multiple resort-owned restaurants, including 53 Kitchen & Cocktails, Campo and Sushi Rei. The incentives were publicized through an in-resort email. To activate the incentive, customers simply linked the gift to their favorite credit or debit card. To redeem, customers paid as usual with their linked card and received an automatic statement credit the next day. The offer experienced significant results, including:
- Sixty-three percent redeemed the offer within three days;
- Guests spent on average 4.4 times the value of the incentive, and;
- The overall campaign ROI was 430 percent.
“Wonder’s unique ability to use digital gifts to offer customers something valuable while providing clear and attributable success metrics was very compelling to us,” said Erik Forsell, chief marketing officer, Mammoth Resorts. “With Wonder, we were able to seamlessly roll out attractive incentives that drove traffic during a traditionally slow time, and garnered data about our visitor’s preferences and their spending habits. We were impressed by the overall traction in such a short period of time, and look forward to leveraging the Wonder platform for new digital incentives and rewards across our family of resorts.