Mamaison Hotels and Residences Increase Online Booking Revenue by More Than 100 Percent

Mamaison Hotels & Residences came to Sabre Hospitality Solutions with a desire to improve its online strategy and increase revenue generated from distribution channels. Since switching its 10 upscale properties across central and eastern Europe to Sabre Hospitality Solutions' SynXis Central Reservation System (CRS), Mamaison has enjoyed a more than 100 percent increase in revenue and bookings made on its web site compared to the same period last year. The chain has also leveraged Sabre Hospitality Solutions' direct connections to third party travel agents and, increasing bookings from this channel by 34 percent year-over-year.

"Mamaison Hotels includes a wide range of property types with unique features, so we needed to find a distribution partner who could offer a seamless solution to meet our needs and help us maximize revenue at the same time," says Paula de Keijzer, corporate director of revenue management for Mamaison Hotels and Residences. "We looked to Sabre Hospitality Solutions knowing they have a strong reputation in the industry for helping similar customers achieve success. Nothing says it better than the numbers we've produced since switching to Sabre Hospitality Solutions."

Using the advanced revenue management and merchandising features in Sabre Hospitality Solutions' Guest Connect booking engine, Mamaison was able to convert significantly more shoppers into guests through their web site. The chain increased conversions plus added incremental revenue by taking advantage of Guest Connect's extensive merchandising tools such as dynamic packaging and promotional pricing, integrated image gallery, multiple currency pricing, and rate filters.

Mamaison also began distributing their rates directly to their most important third-party websites, and Expedia, using Sabre Hospitality Solutions' direct connection to these sites. The direct connections enabled the chain to streamline their business operations, increase efficiency, and ensure rate parity across channels.

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