Loyalty

Popeyes wanted to take their social media efforts to the next level and use it as a guest relations tool to further engage current and future guests. Learn how 92 of the chain's 1,500 domestic locations were able to reach an audience of more than 12,000 people through a pilot test of Empathica's GoRecommend.

The latest release of FireFly Technologies' Phoenix POS software now features an expanded customer loyalty program that includes loyalty points management, expiration tracking and more.

The latest redemption option from Choice Privileges, the rewards program from Choice Hotels International, Inc., gives its members the ability to redeem points earned from qualifying hotel stays for free music downloads.

My Starbucks Rewards, which launches on Dec. 26, 2009 in all U.S. Starbucks stores, will consolidate the two current popular programs into a new streamlined program that delivers value with no annual fee.

Members who join Pizza Hut's free online shopping network will be eligible for discounts from more than 400 major retailers and offers members a fully customizable homepage featuring access to web mail, social networking, news, videos, music and games.

The Amway Grand Plaza Hotel has recently partnered with Volanté Systems for a multi-phase hotel POS installation that offers gift card/loyalty programs, customer relationship management, integrated debit and credit capabilities, real-time access to data and more.

VeriFone announces a strategic partnership with Mocapay to deliver mobile gift and couponing on behalf of its customers, integrated with VeriFone customer-facing payment systems.

Giftango, a provider of virtual gift card fulfillment to email and mobile phones, announces a partnership with point of sale manufacturer Digital Dining.