Loyalty

The Grove Park Inn Resort & Spa gave away 96 free rooms to its Twitter followers on Monday as a promotion to celebrate the hotel's 96th birthday.

Trust International enriches its Web|Direct product offering with TIG Global's Internet marketing services for hotels worldwide.

Zipthru Rewards is a loyalty program that can be used in corporate cafes and dining centers. It is fully integrated with InfoGenesis POS by Agilysys, enabling promotions to be built around item-specific purchasing behavior.

The Red Carpet Alliance system is an in-house loyalty rewards program that enables neighborhood stores and restaurants to acquire and retain loyal customers.

The emergence of Web 2.0 is transferring brand buzz power into the hands of customers through new marketing strategies and applications such as social networking, cell phones and more. Hospitality Technology sits down with Don Zimmerman, CIO of the newly formed Wendy's/Arby's Group, to discuss which technology trends hold the biggest potential for driving customer loyalty in the emerging marketing landscape, and why. 

On the loyalty battlefield, systems that once tracked guest preferences after they've gone are losing out to newer applications powered by predictive loyalty tools. Learn how hotels and restaurants are leveraging targeted offers, the power of partners, and mobile communication to boost customer traffic.

As more travelers rely on the Internet for hotel reviews and recommendations, it is clear that operators need to monitor their Internet reputation in order to guarantee a strong Web presence. An online review generator in place at Destination Hotels and Resorts is allowing staff to scan and respond to get feedback in lightning-fast speed.

In an effort to build guest loyalty in its four distinct business locations, Magnolia Hotels sought for an advertising solution that would allow management to create targeted, but unobtrusive campaigns. The selection of a networked messaging system is allowing management to do just that.