Loyalty

In an effort to drive guest loyalty, Rita's Water Ice plans to launch Fishbowl's email program in over 500 locations.

Chockstone promises to enable restaurant operators to improve financial results through their personalize guest loyalty program. Customer information, such as menu preferences, frequency of visits, and discount eligibility, are warehouses and can be easily accessed.

Givex enhances its current Points-to-Dollar Loyalty Program by launching a new SKU Loyalty Program.

Gaylord Entertainment implements RedPrairie's Workforce Management and Performance Management Solutions in an effort to optimize their 10,000+ employees and maximize profits.

Restaurants like Tully's Coffee and Brinker International are combining stored value card technology with savvy marketing initiatives for gift card programs that benefit the restaurants well beyond their initial sale. Through partnerships with local businesses, gift cards are accounting for as much as 30 percent of one restaurant's sales.

Wynn Las Vegas is managing to foster consistent guest loyalty in a highly competitive town, and in the complete absence of a formalized loyalty program. The secret, according to CIO Scott Carcillo, is superior customer service. This exclusive interview with Carcillo explores the service and the technology that's behind Wynn's uncommon loyalty.

All branded cards can be used, allows merchants to track preferences, purchase history and provide more relevant promotional offers

Information has become the essential ingredient to success in the increasingly cutthroat hospitality industry. However, actionable data cannot be properly amassed - let alone leveraged - without the implementation of sophisticated business intelligence systems that enable enterprise-wide data gathering, storage, analysis and communication.