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Wow Bao Sets Path for Mobile Success
Wow Bao's managing partner, Geoff Alexander, offers an inside look at the mobile marketing strategy that has helped the Lettuce Entertain You restaurant concept to increase revenue and customer loyalty. Plus, gain four insights on how to best manage your mobile efforts. -
Revamped Loyalty Program Marks Shift in MGM Resorts' Guest Engagement Strategy
The M Life gaming loyalty program enables members to earn unique rewards, while its proprietary analytical technology is designed to better track preferences to create meaningful experiences.