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Study Finds Restaurant Rewards Programs May Increase Guest Visits 35 Percent
LoyaltyPulse study provides clear evidence directly from consumers regarding the effectiveness of restaurant rewards programs and the value associated with using the rewards program data to tailor and target guest e-mail communication. -
Best Practices for Social & Mobile Strategies Yield Loyalty
The results of HT's 2012 Customer Engagement Technology Study show that restaurants are experimenting with mobile tech to create innovative marketing programs to engage customers. Building a strong social and mobile strategy with these suggestions will help restaurants to foster loyalty and ultimately drive business.