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12/08/2020

Loyalty Program Pays Off for Teriyaki Madness

Anna Wolfe
Senior Editor - Restaurants
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Members of Teriyaki Madness loyalty program spend 17% more than non members.

Even before COVID-19 drove the restaurant industry to double-down on apps and online ordering, loyalty programs had become an important offering for most restaurant brands. Now, with delivery and take-out orders skyrocketing, effective restaurant loyalty programs are essential.

Just last year Teriyaki Madness introduced a robust loyalty program allowing fans to accrue points with every purchase that can be redeemed for free drinks, sides and teriyaki bowls. That program has proven a massive success for the brand, whose growing number of loyalty members spend an average of 17% more per order than non-loyalty members.

Now, Teriyaki Madness is making its loyalty program even more attractive with new offers and rewards.

“As we continue to grow, we know we need to invest in strong relationships with our customers, and the best way to do that in the current climate is by making our mobile offerings better and more convenient,” said Michael Haith, CEO of Teriyaki Madness.

“Since last year, we’ve found that our loyalty program results in an increased frequency of visits from customers. Plus, loyalty members spend 17% more on average than non-loyalty customers,” he said. “Showing love to repeat customers is key to driving business, and at Teriyaki Madness, we are grateful for our loyal customers and want to reward them for choosing to satisfy their cravings with us.”

This year, Teriyaki Madness’s loyalty program is getting even more generous with its rewards, offering a free bowl (with purchase) to anyone who simply downloads the mobile app. There are giveaways too. Loyalty members who place four mobile orders throughout December will be entered into a drawing to win an iPhone 12.

These promotions not only reward loyal customers, they also encourage new customers to download the mobile app and utilize the brand’s online ordering channels, expanding the franchise’s fan base.

Demand for Delivery

Third-party delivery has been part of the brand's success. 

“We built ourselves for convenience,” Haith said. “We have a very simple menu, and delivery is a great way for us to get our food to customers at home. We built our technology around leveraging third-party delivery services rather than our own crews, and it now works with all available delivery providers in most of its markets.”

Catering to customers’ needs requires strategies that can satisfy them both during and after the pandemic. Teriyaki Madness continues to invest in the loyalty program and keeping pace with consumers’ ever-changing preferences.