Live at MURTEC: Innovative Brands Share Disruptive Delivery Strategies
Live on the main stage at MURTEC, two innovative brands will share their very different – and disruptive – approaches to delivery.
According to the National Restaurant Association's 2022 State of the Restaurant Industry report, 54% of diners say off-premises dining is essential to their lifestyle. Among millennials, that number jumps to 72%.! Regardless of the demographic your restaurant brand is targeting, off-premises dining is here to stay and poised to grow in the future, according to NPD Group research and others. For restaurants to remain viable, off-prem solutions need to optimize delivery.
At MURTEC on March 8, Andrew Rebhun, VP Digital at El Pollo Loco, and Brian Howenstein, COO of ClusterTruck, share their brands innovative approaches to delivery.
Clustertruck, a delivery-restaurant brand, has taken the industry by storm with its street food and in-house developed technology that not only helps to deliver street-food inspired meals to hungry fans, but also helps reduce stress on employees in the fast-paced environment, especially the unsung hero of delivery, the delivery driver. As a result, Clustertruck has a low turnover rate for employees and a waiting list for drivers.
El Pollo Loco, a winner of a 2021 MURTEC Breakthrough Award, shares how it is piloting backyard drone delivery for its top loyalty members and how it is redefining the off-premises model.
[75% of consumers prefer to order delivery direct from the restaurant, according to HT's 2021 Customer Engagement Technology Study.]
This is only one of the dozens of stellar sessions planned for MURTEC, March 7-9 in Las Vegas. Restaurant Authority Jon Taffer of Bar Rescue will deliver the keynote on March 8. Check out the full agenda here.
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MURTEC is March 7-9 in Las Vegas. If you’ve not registered yet, what are you waiting for? Register now here.
