KFC Gets in the Movie Business
Kentucky Fried Chicken and Lifetime are teaming up to bring consumers the holiday Lifetime Original Mini-Movie, "A Recipe for Seduction."
Featuring veteran actor and star of Lifetime's FelizNaviDAD Mario Lopez as Colonel Harland Sanders, the first-of-its kind 15-minute Lifetime Original Mini-Movie is "full of mystery, suspense, deception, "fowl" play and - at the heart of it all - love and fried chicken."
"A Recipe For Seduction" premieres on Lifetime Sunday, December 13 at 12 p.m. ET.
To enhance the viewing experience of what's being billed as a "deep-fried holiday romance," consumers can order KFC on Uber Eats for delivery and get six free extra crispy tenders with a $20 purchase or more.
"We're no stranger to heating things up for the holidays, just like our famous fried chicken scented Firelog. But let's face it, we could all use a little distraction this holiday season, so why not fill some of your time at home with a suspenseful drama and the comfort of our world-famous fried chicken?" said Andrea Zahumensky, KFC U.S. CMO.
"A Recipe for Seduction" is Lifetime and KFC's first-ever branded custom mid-form content. The Lifetime Original Mini-Movie is a playful addition to Lifetime's It's A Wonderful Lifetime movie slate, which continues to be the fan-favorite destination for holiday content. After its linear premiere, "A Recipe for Seduction" will continue to be available throughout the holiday season on mylifetime.com/christmas-movies, all Lifetime apps, and video-on-demand (VOD) platforms.
"Through a terrific cast, and with a wink to the unique sensibilities celebrated in Lifetime movies, this co-production spotlights each brand's POV and marries them in a fun and authentic way," said David DeSocio, EVP, Ad Sales Marketing & Partnerships, A+E Networks.
Mario Lopez (Colonel Harland Sanders) stars in Lifetime's FelizNaviDAD, part of It's A Wonderful Lifetime's holiday movie slate. FelizNaviDAD will encore on Lifetime directly following "A Recipe for Seduction."