KFC Canada Tests Google's Food Ordering
KFC Canada is piloting Google's food ordering feature across Google Search, Google Maps and Google Assistant, making it more easy to order online.
Canadians who search for their local KFC on Google Search or Google Maps will see a new "Order Online" button, and once they click it, they can then browse their local KFC menu, place an order for delivery or pickup, and then pay securely without leaving the Google platform.
Voice Ordering Too
Customers can order using Google Assistant on Android and iOS phones. Simply say "Hey Google, order food from KFC" to start an order. And if they want to quickly reorder their go-to meals, fans can say "Hey Google, order food again from KFC" and the Assistant will pull up past orders so they can check out in a few seconds.
"We want to make every KFC order easy for our customers", said Jason Cassidy, Marketing Director, KFC Canada. "We are excited to work with Google on their innovative food ordering platform and believe it gives customers the frictionless experience they are looking for."
With a bold vision of digital sales exceeding offline sales by 2022, KFC Canada is leveraging technology to make the ordering journey frictionless from consideration to purchase.
Earlier this month, KFC Canada launched a voice-activated skill available through any Alexa-enabled Amazon device that allows KFC fans to chat with Colonel Sanders and reorder their favorite offerings.
In 2019, KFC Canada introduced Order Ahead Pick up on KFC.ca to complement their traditional delivery service that has been delivering to Canadian homes for over a decade.