The integration required an introduction of members of Oracle PartnerNetwork (OPN) to help implement these solutions. The QSR was connected with Appsuite, a provider of restaurant CRM solutions, and Bluedot, a location platform embedded into a mobile app, to work together and create a streamlined integrated experience that starts from a user’s phone.
How It Works
After an order is placed online using Appsuite’s solution, Bluedot’s location and arrival detection software give customers the ability to bypass both the order box and the payment window, heading straight to the pick-up window.
This hyper-accurate geofencing will not only allow Kettlemans’ to more efficiently sequence orders in the drive-thru, but help kitchen staff prioritize orders and deliver fresh and ready menu items, such as their renowned Montreal-style wood-fired bagels, for mobile orders placed through Appsuite’s solution.
“This collaboration is integral in spearheading the new wave of quick-service restaurants. By utilizing our software in conjunction with Oracle and Bluedot, we are able to transform the customer experience and help restaurants in their time of need,” stated Jim Daleen, CEO of Appsuite. “Addressing the needs of our clients and working on processes with our partners helps us evolve the restaurant business model and allows us to integrate new features and products that are inevitable within the industry.”
“Logistics is the new customer engagement. Oftentimes mobile ordering and last touch are the only two chances to interact with a customer. The ability to improve these experiences across online and offline redefines how restaurant operators can serve their customers,” stated Emil Davityan, CEO of Bluedot.
This relationship is part of the larger effort to continue the conversation of digital-based technology within the food and beverage industry.