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Juice It Up! Promotes Susan Taylor to President & CEO

Skip-the-line mobile ordering and an enhanced loyalty program are on Juice It Up! CEO and President Susan Taylor's immediate to-do list.
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Juice It Up!, promoted Susan Taylor to President and Chief Executive Officer. Taylor joined Juice It Up!’s senior leadership team last September as VP of Operations. A restaurant industry veteran of nearly 30 years, 14 of which were with Jamba, Taylor will lead Juice It Up!’s next phase of growth, leveraging her extensive franchise system background to emphasize growth in same store sales, average unit volume, unit count and franchisee profitability.

Celebrating its 25-year anniversary in 2020, the Juice It Up! brand was acquired in 2018 by SJB Brands, LLC, a partnership between franchise food industry leaders Chris Britt and Ed St. Geme and executive partner Chris Braun, who served as the Company’s CEO for the first 2+ years following the acquisition. The three owners remain actively involved in guiding the strategic direction of the brand, a centerpiece of which has been building out a strong and experienced leadership team now led by Taylor.

“Susan is a dynamic, people-oriented brand builder and franchisee advocate who is highly strategic and successful at driving results.  Since coming on board last year, she has made huge contributions in furthering the evolution of the Juice It Up! brand” said Britt and St. Geme.  Braun added, “We’re very confident Susan will continue to drive the brand’s commitment to our franchise partners while delivering exceptional experiences across the board. The entire Juice It Up! family looks forward to working with her in this natural evolution of her leadership role.”

Tech Initiatives on Taylor's To-Do List

Major near-term initiatives include unveiling the brand’s new store design in two locations this summer, including one flagship corporate location, completing the launch of skip the line mobile ordering, continuing to grow third-party delivery with partners such as DoorDash and Postmates, introducing a revamped guest loyalty program, and ongoing development of new products to support optimal health, functional nutrition and immunity. All of these initiatives and more are designed to fuel franchisee success by growing sales, unit count and profitability.

Juice It Up! is known for its smoothies, blended and fresh raw juices and superfruit bowls. To help guests make educated decisions based on their personal tastes and wellness goals, Juice It Up! is committed to keeping customers informed about the ingredients that go into their juices, bowls and smoothies. And the brand continues to be at the forefront of product innovation to support each guest’s individual definition of wellness.


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