Jersey Mike's Pairs Tailgate Trailer with Mobile App to Surprise and Delight College Sports Fans
Jersey Mike’s Subs is teaming up with FOX Sports to celebrate the return of college football.
Partnering with FanHub, Jersey Mike’s will release trivia games for 49 participating NCAA football schools, including five questions for each developed by team insiders. Fans can download Jersey Mike’s app to play.
Smelling the Roses
Upon completion of the trivia quiz, fans will be automatically entered in a sweepstakes for a chance to win a VIP trip for four to Rose Bowl Stadium to celebrate America’s New Year’s Celebration, which includes game tickets, round trip airfare, hotel, Rose Parade presented by Honda tickets, pre-game hospitality area and private tour of the FOX Studios in Los Angeles. In addition, trivia players will be rewarded with six Shore Rewards points to redeem in store, in-app or online.
Jersey Mike’s Tailgate Tour
The 14-week, 14-stop mobile tailgate tour kicks off with the Ohio State vs. Minnesota game on Sept. 2 in Minneapolis, Minn., which will be aired on FOX. Stops include Penn State, Ohio State, Michigan, Rutgers, Texas Tech, Tennessee, Florida State, Clemson, Arizona State, Texas, USC and Washington, culminating in the final stop at Rose Bowl Stadium on Jan. 1, 2022.
“We are looking forward to working with FOX Sports and connecting with hungry college football fans across the county,” said Rich Hope, Chief Marketing Officer, Jersey Mike’s Franchise Systems, Inc. “Our goal is to deliver a fun, interactive game day experience and introduce fans to our mobile app.”
FOX Sports will air 30-second commercial spots promoting the sweepstakes. In-store display signage will remind guests to download the app and play the sweepstakes/trivia game.
“We are thrilled to team up with Jersey Mike’s for what promises to be an exciting college football season,” said Robert Gottlieb, Executive Vice President, Marketing, FOX Sports. “As we welcome fans back into stadiums and tailgates, we are eager to elevate the college football fan experience in unique ways across this multi-city tour.”
The fully customized tailgate trailer will give football fans a chance to sample Jersey Mike’s authentic fresh sliced subs and download the app to enter Jersey Mike’s College Football Trivia and Rose Bowl Stadium Sweepstakes. The branded trailer will be placed in high traffic locations on each campus near tailgaters and stadium entrances for up to five hours before kickoff and will include mobile charging stations, interactive kiosk displays, cornhole, and outdoor seating including picnic tables.