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09/09/2021

Jack in the Box to Add Omnichannel Loyalty Solution

Punchh is updating Jack in the Box’s online ordering interface and adding a loyalty program to provide an upgraded app and digital experience for guests.
Anna Wolfe
Senior Editor - Restaurants
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Jack in the Box exterior on a sunny day
Punchh is updating Jack in the Box’s online ordering interface and adding a loyalty program to provide an upgraded app and digital experience for guests.

QSR Jack in the Box Inc. is in the final implementation phase of adding Punchh's online digital loyalty program for its 2,219 restaurants.

Improved UX on the Horizon

Through the partnership, Punchh, which was acquired by Par Technology in April, is responsible for updating Jack in the Box’s online ordering interface and adding a loyalty program to provide an upgraded app and digital experience for guests. Punchh will also implement an add-on coupons and promotions module that enables Jack in the Box to send targeted offers to guests outside of its loyalty program, giving the brand’s marketing team the opportunity to supplement the loyalty program with a more robust, holistic promotion layer.

“We are thrilled to have teamed up with Punchh to advance our digital capabilities,” said Ryan Ostrom, Executive Vice President and Chief Marketing Officer for Jack in the Box. “Just like our brand, Punchh lives outside of the box with its streamlined, cutting-edge technology. Jack in the Box is known for spearheading conveniences for our guests, so it’s a perfect fit for us to reach more fans across the country with our crave-worthy offers through Punchh’s loyalty solution.”

[HT's Industry Hero:  Punchh’s customer loyalty and engagement solutions enabled restaurant brands to foster and maintain vital connections with their guests during the pandemic.]

Jack in the Box joins Punchh and PAR’s expanding roster of global enterprise brands. Over the last 18 months alone, Punchh has gained 71 new customers, including Taco Bell, CKE, Applebee’s, IHOP, and more. They also support nearly 40 of the top 100 restaurant brands in the United States—more than the rest of the loyalty and engagement market combined.