Innovation

Popeyes wanted to take their social media efforts to the next level and use it as a guest relations tool to further engage current and future guests. Learn how 92 of the chain's 1,500 domestic locations were able to reach an audience of more than 12,000 people through a pilot test of Empathica's GoRecommend.

Walt Disney World and Disneyland Resort visitors can now view attraction wait times, locate favorite characters, and more through the use of a Verizon Wireless mobile cell phone application.