Disney Spreads the Mobile Magic with Release of Cell Phone Based Tour Guides

Walt Disney World and Disneyland Resort visitors can now navigate both parks through the release of a new cell phone application.
Starting November 11, Verizon Wireless customers will now have exclusive access to Mobile Magic, the first Disney-developed mobile application that enables them to easily navigate Disney parks on both coasts, providing helpful and timely information. With either a swipe of their fingers or the touch of a few keys, guests can access an array of park features on their Verizon Wireless phones, including:
  • Updated attraction wait times and FASTPASS return times for the park they are in
  • Locations of their favorite attractions, characters and restaurants, with GPS-enabled maps
  • Restaurants for breakfast, lunch, dinner or snacks
  • Tips on what's happening in the parks
  • Trivia games to play against other parks guests
    New content will continue to be added to the Mobile Magic application as the attractions and opportunities at the Disney parks and resorts continue to evolve.
Available now
Exclusive to Verizon Wireless customers, Mobile Magic is available for download and purchase for $9.99 for a 180-day subscription. Customers can find the application in the Media Center/Get It Now under the Travel and Navigation category. Verizon Wireless customers can also text MAGIC to 2777 to purchase the application on a wide variety of feature phones. Download and message charges may apply. Airtime or megabyte data charges may apply when browsing, downloading and using certain applications.
Mobile Magic is the outgrowth of a new multi-year relationship between Disney Parks and Verizon Wireless aimed at enhancing the park experience. Verizon Wireless continues to invest in its nationwide wireless network, and the relationship with Disney means Verizon Wireless users will benefit from further enhancements to the Verizon Wireless network in the parks.
Guests are currently using Verizon Wireless' technology with Disney's Kim Possible World Showcase Adventure, an ultra-interactive attraction at Epcot at Walt Disney World Resort.
Guests who are not Verizon Wireless customers can access select information, such as park hours, attraction information, entertainment schedules and dining information, through the new m.disneyworld.com and m.disneyland.com mobile Web sites with their browser-enabled phones.
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