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Ingenico ePayments to Provide eCommerce Merchants with Payment-Enabled Messaging Bots

Ingenico ePayments, the online and mobile commerce division of Ingenico Group, and Ingenico Labs, its innovation department, announced a solution to provide eCommerce merchants with payment-enabled messaging bots. The initiative will allow consumers and online businesses to engage in social or ‘conversational’ commerce through popular messaging apps such as Facebook Messenger, Skype, Line, Kik, Telegram, WeChat and Slack.
More than 3 billion consumers worldwide have an account with one or more messaging apps, spending increasing amounts of time within these apps. In fact, many millennials use messaging apps as their favorite tool to communicate and engage with the world around them, and are asking their favorite brands to engage with them in the same way. As messaging apps get more and more traction, brands and retailers increasingly look to leverage these apps to reach their customers in a more personal and conversational manner. However, the key challenge remains to convert these engagements into purchases.
By embedding payments directly into bots, merchants remove conversion-killing steps from the purchase process and enable a seamless consumer experience. With this new solution, Ingenico ePayments’ full portfolio of international payment methods and capabilities can now be integrated and embedded inside messaging bots, removing the need to go out of the messaging app to complete a purchase and thus increasing conversion and revenue.
Furthermore, the new solution is linked to all the major messaging apps, including Facebook Messenger, Line, Telegram, Kik, Skype and WeChat. This allows merchants to create their messaging bot user experience once, and deploy it across all networks. Lastly, the platform integrates with the merchants’ existing systems and allows marketers to augment CRM data with messaging data to enable truly holistic customer analytics.
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