Hotel Transitions Social Browsers to Buyers
New York’s Roger Smith Hotel is now driving mobile and Facebook reservations through tools provided by Pegasus Solutions. The Midtown Manhattan boutique has launched a mobile site leveraging OpenFlex from Open Hospitality, a division of Pegasus, and has tapped the OpenView booking engine to capture “Facebookings.”
Already active in social media channels, the Roger Smith Hotel approached Open Hospitality to translate brand awareness and promotions into actual reservations.
OpenFlex provides Roger Smith with responsive design, leveraging fluid widths, scalable images and adjustable layouts to allow bookers to quickly access important details via their preferred point of mobile contact – any smartphone, tablet or operating system. OpenView allows guests to book directly through Roger Smith’s Facebook page and mobile site, connecting to the reservation platform on Roger Smith’s site.