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Hotel Company Optimizes Revenue Management with Technology

Macdonald Hotels & Resorts, the UK’s largest privately-owned hotel group with over 40 hotels throughout the country, is to install the IDeaS Revenue Management System (RMS) across its portfolio.  As is often the case with mid-sized hotel chains, investment on the guest-focused aspects of the business often takes precedent, meaning that sufficient budget to finance investment in back-of-house systems and technology can be difficult to find.
Stephen Dodman, who recently joined the hotel group as Revenue Director, recognised the crucial opportunities being missed in the area of revenue management. Resolving to renew focus in this key area of the business, Dodman has driven the creation of a centralised revenue management environment within Macdonald Hotels & Resorts to enable revenue growth to be maximised by a team of focused professionals.
Familiar with the strengths of the IDeaS RMS, Dodman has plans for every Macdonald owned hotel to implement the IDeaS RMS, augmenting the group’s aim of optimising revenue management with powerful technology.

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