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Hoots Wings to Expand on the East Coast

HOA Brands' fast casual wing concept signs 6-unit deal for expansion in New Jersey, Rhode Island and Pennsylvania.
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Hoots Wings, HOA Brands' wing concept, announced the signing of a six-unit deal for locations across the east coast. This is the second franchise agreement for hoots wings since the launch of its franchise opportunity in Q4 2020. This agreement will add to the exponential growth that hoots wings has planned nationwide, having recently announced its development plans for the state of Texas.

Owned and operated by HOA Brands, parent company to hoots wings and Hooters, the fast-casual wing concept has plans to bring 50 locations to key markets across New Jersey, Pennsylvania and Rhode Island in the next five years. This new franchise agreement sets the brand up to expect six locations in those states - in Providence, RI, King of Prussia, PA, Newark, NJ, Hoboken, NJ, Atlantic City, NJ and Jersey City, NJ - by 2023. The first location is slated to open late September and will be located at 525 Washington Blvd., Jersey City, NJ.

Behind this multi-unit agreement is Phillip Moran, 40-year restaurant industry veteran, with 37 years spent with Hooters and HOA Brands combined. Moran has owned and operated Hooters restaurants on the east coast for 21 years, and is eager to break ground for hoots wings in New Jersey. He was the first franchise partner for the Hooters franchise in 1990, starting out with four franchise locations and growing to 30 restaurants before he moved efforts to the east coast.

Selling Point:  An Integrated POS


On day 1 of MURTEC, Marc Butler, SVP, Strategic Planning/ Off Premise, HOA Brands, shares recent tech initiatives that have made a difference at Hooters and its fast-casual concept Hoots Wings. Hoots Wings sets itself apart from other fast casual franchise opportunities with its simple and effective operations. A hoots wings kitchen only requires two simple cooking platforms to produce the menu, and the POS system seamlessly integrates with all major third-party delivery platforms.

When entrepreneurs make the move to join the hoots wings franchise family, they sign on to bring the most diverse wing menu to their community, including breaded bone-in, naked bone-in, boneless, and – for those looking for a healthy alternative – smoked and roasted wings.

Hoots Wings is actively seeking qualified franchisees with an entrepreneurial spirit and prior restaurant experience, or experience in a relevant industry. Franchisees with strong ties to the community is a bonus. Franchisees who join the hoots wings brand will enjoy the benefits of hands-on training through the opening process, marketing support, site selection and construction assistance, access to a vast, existing supply chain, and a top-tier POS system. As a thank you for their service to the United States, military veterans receive a 10 percent discount off the franchise fee. 

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