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02/11/2021

HMSHost, Starbucks Team Up to Integrate Tech

Anna Wolfe
Senior Editor - Restaurants
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Global restaurateur HMSHost announced a new, multi-year partnership with Starbucks focused on transforming the coffee experience for travelers. This agreement will enable the two best-in-class companies to leverage new technologies, upgrade store locations, and roll out new food and beverage offerings in airports and travel plazas across North America. The deal provides the opportunity for HMSHost to maintain and build upon the existing base of nearly 400 stores.

Faster & Seamless Service

“HMSHost introduced the modern-day coffee experience to airports and travel plazas, dramatically changing the travel venue food and beverage journey,” said HMSHost President and CEO Steve Johnson. “Our scale and expertise will define the future coffee experience and deliver innovations that facilitate speed of service and operational efficiency. We are leveraging unique technologies from both companies to help us respond to the evolving needs of travelers.”

Under the new agreement, HMSHost will fully integrate the Starbucks loyalty program and mobile order and pay technology everywhere HMSHost operates in North America. In addition to rolling out new innovations, HMSHost will also introduce Starbucks contemporary fresh food program across the nation.

“We are thrilled to have Starbucks continue to be a major player in our coffee portfolio. Our depth of experience with leading restaurants makes HMSHost a valuable partner for many preeminent brands,” said HMSHost Executive Vice President of Restaurant Development Stephanie Havard. “We want our customers to know that we are hyper-focused on making their travel experience as pleasurable as possible and we are excited about the future.”