The two restaurant operators report increased efficiency and faster online order confirmation times as a result of the partnership, which involves Grubhub bringing to market NCR Aloha POS’s integration of orders and menus for third-party delivery.
“This is the next step in customer service for our Grubhub delivery customers,” said Timothy Douglas, director of restaurant systems at On the Border Mexican Grill and Cantina. “With NCR’s integration into On The Border’s point-of-sale systems, we can help ensure orders are processed quicker and more efficiently and track order data without having to use a separate tablet. We’re thrilled to be one of the first to market with this integration, and look forward to the results.”
Restaurants that use Grubhub as an ordering channel can manage orders from the core POS platform, helping operators make smarter use of staff, save time on menu updates, free up space on the crowded counter, view their financials and accounting in one place, and ultimately, generate more orders in their locations. The majority of mutual Grubhub and NCR customers are able to leverage this direct integration.
Grubhub is also the first partner to leverage NCR’s newest Catalog API, which synchronizes the POS with the restaurant’s Grubhub menu, removing a historical pain point for restaurant operators.
“Potbelly is excited to partner with Grubhub and NCR to help create a seamless integration with our customer order flows,” said Maryann Byrdak, vice president of information technology at Potbelly Sandwich Shop. “This enhancement will help ensure that our customer experience is consistent and efficient no matter the ordering channel.”